You must have seen gold jewellery retail shop of Senco Gold & Diamonds in your area. Yes, the company Senco Gold Ltd. has filed draft red herring prospectus (DRHP) with SEBI. The company is planning for rupees 525 crore public offer. Out of the 525 crores, 325 crores will be fresh issue of equity shares while 200 crores will be offloaded by existing investors. Company may use IPO proceeds for repayment of borrowing and expansion.
The company was incorporated during 1994 and is headquartered at Kolkata. Senco has its presence in 13 states and 89 cities. It has 127 showrooms via which they operate gold jewellery retailing. Company has top of the mind customer brand recall as they even have presence in tier II & tier III cities. Apart from jewellery, they also deal in gold coins and bars. Senco also offers its customer ‘online advanced gold booking’ and ‘online shopping’ experience.