India is a cricket crazy country with fans across all age groups. Every year companies/ advertisers wait for the cricket season for reaching out mass market via advertising around cricket. Off late IPL & T20 cricket has been super hit and it is perceived not as sports but as celebration like any other festival in India. Fans wait months/ years for buying tickets, also go and spend heavy during matches.
Looking at the fan following, this IPL-2022 season ICICI Bank has partnered with Chennai Super Kings (CSK) Team and has recently launched its “Chennai Super Kings ICICI Bank Co-Branded Credit Card”.
Here are the key features of Chennai Super Kings ICICI Bank Co-Branded Credit Card:
- Joining fees – Rs. 500/- + GST.
- Joining gift – 2,000 reward points once joining fees is paid & you spend Rs. 5,000/- within 45 days from the date of card issuance.
- Renewal fees – Rs. 500/- per annum + GST. Renewal fees is waived if previous year minimum spend is R. 1.5 Lakh.
- Renewal gift – 2,000 reward points will be credited once renewal fees is paid.
- Reward points:
- on CSK match days, get 10 points for every Rs. 100/- spent on all transactions except fuel.
- on all other days, get 2 points for every Rs. 100/- spent on all transactions, except fuel.
- 1 reward point for every Rs. 100/- spent on all insurance and utility.
- reward points can be redeemed for CSK merchandise or other items.
- Exclusive CSK experience for monthly top spenders:
- receive renowned player autographed memorabilia.
- chance to meet the CSK team players during practise matches.
- win complimentary tickets of CSK home matches.
- On spending Rs. 5,000/- in a calendar quarter, complimentary domestic airport lounge access will be free for subsequent quarter.
- 1% fuel surcharge waiver (maximum spend of Rs. 4,000/- per transaction) at all HPCL petrol pumps.
- 25% discount on movie tickets at BookMyShow & INOX (maximum discount Rs. 100/-, minimum purchase of 2 tickets per transaction, offer valid for two times a month).
- Eligible for ICICI Bank Culinary Treats Programme Exclusive dining offers.
This being a Credit Card with lot of features, surely will appeal to a lot of young CSK fans. Customers can register their interest in this card by filling simple online form at ICICI bank’s website or by sending SMS (‘KING’ to 5676766).